The weaker performance of Robinsons and J2O hit Britvic’s still drinks volume sales in its first financial quarter (Q1), struggling against rivals’ promotions, despite Fruit Shoot’s recovery.
Britvic was hit by £9.6M in costs through its abortive merger with AG Barr, but has shrugged this off with strong annual results and is targeting greater efficiencies and cost savings.
Fruit Shoot has finally regained the market share it had before the recall that dented brand owner Britvic, with one analyst claiming overall financial performance heralded ‘a new chapter’ .
Britvic's £25M recall of its Robinsons Fruit Shoot and Fruit Shoot Hydro bottles happened after a six year old boy from Colchester nearly choked on a ‘spill proof’ cap.
